Monthly Archive: June 2017

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Avoid leading questions

With the wording you select for your survey question, you can influence how respondents answer your question. This often means that you influence respondents to give an answer that is not actually accurate. Often...

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Whitepapers and Survey Results in Real-Time

Traditionally, a survey is administered once per year or once every couple of years – now that automated surveys are administered online, results can be processed essentially in real-time. Because of this, organizations can...

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Self-Service Surveys

Traditionally, when running a market survey (such as membership analysis or benchmarking the salaries in an industry), associations and nonprofits had to choose between hiring a market research firm or a university. There were...