Whitepapers and Survey Results in Real-Time
Traditionally, a survey is administered once per year or once every couple of years – now that automated surveys are administered online, results can be processed essentially in real-time. Because of this, organizations can prepare white papers more frequently than previously possible, without incurring additional analysis costs.
In order to do this, data is uploaded from the survey to a pre-populated spreadsheet by simply clicking “refresh” in Excel. After this, tables or graphs can be inserted into a word file and the report is then exported as a pdf. Since this can be done at any time, documents and survey results can be updated repeatedly throughout the year, with very little additional effort. This creates a constant and smooth connection with the NGO or non-profits’ clients, which will lead to higher-level of customer service to their members on a more regular basis.
Real-time survey results allow for the production of actualized dashboards that include key process indicators. This produces survey insights that aren’t misled by outdated information and can account for any recent market changes that have occurred. With web surveys you can avoid variations on responses that are affected by seasonal events. For example the survey can be refreshed after an event in order to see the responses during that season or can exclude a specific season entirely. Also, the lack of variation will provide comprehensive, actualized and purified data, which will lead to better decisions and results.
This is great news for both the NGO or non-profit and the client. Not only are online surveys easier to administer but they are less time consuming, faster, low-cost, more accurate and easy to analyse than ever before. With these exciting advantages, it is now easier and more cost-effective for an NGO or nonprofit to conduct their own market research through surveys, resulting in real time data that has less bias and response variations. For more information on designing your own online surveys, please click here.